查詢結果分析
來源資料
頁籤選單縮合
題名 | 衰退產業經營策略之研究--以木竹製品業為例=A Research on Strategy of Declining Industry--Cases of Wood and Bamboo Industry in Taiwan |
---|---|
作者 | 陳志遠; 洪小婷; Chen, Chih-yuan; Hung, Hsiao-ting; |
期刊 | 商管科技季刊 |
出版日期 | 20030300 |
卷期 | 4:1 2003.03[民92.03] |
頁次 | 頁1-31 |
分類號 | 555.9 |
語文 | chi |
關鍵詞 | 衰退產業; 經營策略; 個案研究; Declining industry; Strategy; Case study; |
中文摘要 | 企業所處產業會面臨生命週期之階段,本研究探討衰退之傳統產業廠商的經營策略,作為分析比較外移與不外移廠商的經營策略。經由16家木竹製品業廠商的個案研究,本研究將個案廠商分為四種類型,發現其有不同的經營方式,且不同的廠商在競爭策略、國際市場進入策略之類型與影響因素、轉型策略上有所差異,本研究歸納出衰退產業經營策略相關之推演與未來發展途徑,可藉以建立衰退產業經營管理相關之理論。 |
英文摘要 | The life cycle of industry can be separated into four stages: embryonic, growth, mature and declining, that enterprises will formulate different strategy during each period of cycle. This research aims at industry in the declining and selects the industry of wood and bamboo products as the sample of investigation. This paper uses multi-cases study method from holistic approach to analyze competitive strategy in declining industry based on 16 wood and bamboo companies in Taiwan. The conclusions and observations can assist on the establishment of strategic management theory for the declining industry and also companies that can be use to formulate effective competitive strategy. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。