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題名 | 衛生棉消費行為之研究--逢甲大學女學生購買行為之探討=Consumer Purchasing Behavior Study of Sanitary Pad--Case Study of Feng-Chia University Female Students |
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作者 | 黃金鳳; 李青純; Hwang, J. F.; Lee, C. T.; |
期刊 | 紡織中心期刊 |
出版日期 | 19990100 |
卷期 | 9:1 1999.01[民88.01] |
頁次 | 頁13-24 |
分類號 | 478.316 |
語文 | chi |
關鍵詞 | 衛生棉; 消費行為; 分層抽樣法; Sanitary pad; Purchasing behavior; Stratified random sampling; |
中文摘要 | 在消費市場中,日常生活用品屬便利品,相關之消費行為研究,較少引起重視。「衛生棉」為女性滿足生理期需求之重要衛生產品,市場需求宏大,惟國內相關消費行為研究,卻不多見,因此本研究針對逢甲大學女學生,以分層抽樣法,隨機抽取200名女學生為研究樣本,探討女大學生對衛生棉之購買習性,定以此推論女性消費者之購買行為。 |
英文摘要 | For consumer markets, daily consumer goods are convenience goods. Buying habit of these goods normally draws little attention. Sanitary pad is an important "staple convenience good" for female physical needs. Market potential of this sanitary good is very attractive and high. However, the purchasing behavior of related goods is rarely studied. In this study, 200 Feng-Chia University female students are randomly chosen as study sample by means of stratified random sampling procedure, to project female consumer purchasing behavior of sanitary pad. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。