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題名 | 原住民傳播權益與電視新聞節目:一個回饋的觀點=Aborigines' Right to Communicate and Television News Programs: A Feedback's Observation |
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作者 | 黃葳威; Huang, Vivian Wei-wei; |
期刊 | 新聞學研究 |
出版日期 | 19970700 |
卷期 | 55 1997.07[民86.07] |
頁次 | 頁76-102 |
分類號 | 897.5 |
語文 | chi |
關鍵詞 | 弱勢社群; 回饋; 傳播權益; 互動傳播; Minority group; Feedback; Right to communicate; Interactive communication; |
中文摘要 | 本文得以屏東縣山區的排灣族、魯凱族原住民為研究對象,分析原住民對電視新聞節目(新聞報導、新聞雜誌節目、談話性的節目)的回饋。回饋在文中被界定為對電視新聞節目的反應及互動溝通,以期接近互動傳播的理念,包括對節目的觀感、期待,及向製播者表達意見的方式。 研究者根據焦點團體訪問原住民、及深度訪談關心原住民議題的相關人士意見,結果獲知原住民不論教育程度高低,都將收看電視新聞當作吸取「外界」新知、學習漢語的途徑之一;他們希望能多看到有關原住民生活權益的報導,且持續長期關懷原住民議題。研究結果對於有線電視地方媒體角色寄予厚望。 研究也顯示,談話性節目的互動方式未必能服務與顧及原住民觀眾的回饋意見,研究者並建議電視新聞製播單位不妨透過草根性中介組織或意見領袖,長期蒐集原住民意見,調整修正節目內容。 |
英文摘要 | This research is to analyze aborigines' feedback toward television news programs (news reports, news magazines, as well as talk shows). Based on three groups of focus groups with thirty Paiwan and Luki, the aborigines in southern Taiwan, as well as in-depth interviews with fourteen people who have been very careful about aborigines' right to communicate, the results show that: 1.Most aborigines regard exposing to television news programs as one way of learning mandarin, or seeking' “outside” information. They expect to watch more reports on aborigine's living right, and topics on minority groups all the time. 2.As one of the major goal of cable television is to become channels for local issues, aborigines' agenda should be an important area for cable television news programs. 3.Talks shows with the forms of interactive communication cannot serve the needs and opinions of aborigines. This suggests television news program producers should seek for real opinions of aborigines to adjust viewpoints or contents in the programs by way of local mediated organizations or opinion leaders. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。