頁籤選單縮合
題名 | 國小高年級學童便利商店集點購換活動之硏究--以臺北市中山區7-11及全家為例=The Study of Element School Students in Senior Grades to Convenience Store Points-Collection for Discounting Shopping or Exchange for Free Goods--As an Example for 7-ELEVEN and FamilyMart in Taipei Zhongshan District |
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作者 | 張瓊文; 賈立人; 郭金水; 周焦元輝; Chang, Chiung-wen; Chia, Li-jen; Kuo, Jen-shoei; Chou Chiao, Yuan-huei; |
期刊 | 行動資訊應用季刊 |
出版日期 | 20121200 |
卷期 | 2:2 2012.12[民101.12] |
頁次 | 頁31-69 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 便利商店; 集點購換活動; 消費動機; 消費行為; 注意; Convenience store; Points-collection for discounting shopping or exchange for free goods; Consumer motivation; Consumer behavior; Attention; |