頁籤選單縮合
題名 | 報業策略聯盟之效益分析--以中國時報體系實證研究=A Benefit Analysis of the Strategic Alliance: China Times Newspaper Case Study |
---|---|
作者 | 張宏源; Chang, Horng-yan; |
期刊 | 人文社會學報. 世新大學 |
出版日期 | 20010500 |
卷期 | 3 2001.05[民90.05] |
頁次 | 頁67-101 |
分類號 | 898 |
語文 | chi |
關鍵詞 | 報業; 策略聯盟; 中時報系; 實證研究; Newspaper; Strategic alliance; China Times Company; |
中文摘要 | 基於媒體市場結構轉變、資訊技術提昇、報業市場競爭激烈、廣告營收成長趨緩、生產成本居高不下等因素,使得報業經營者生存有困難,除了加強內部成本控制,在經營策略方面,又因面臨法規限制禁止跨媒體投資經營,僅能採取策略聯盟替代方式,以追求資源互補,成本分攤,產品結盟等,以提昇報業生存與競爭力。依據上述理由,本研究有強烈研究動機,想了解其實際狀況及執行成果,所以選擇中時報系做個案研究,了解目前中時報系策略聯盟的對象與聯盟作法,進而分析其運用那些策略聯盟理論,並深入剖析其各種理論與實證操作所造成的正負面之影響層面,是本研究主要目的之一。 依據此研究個案,發現中時報系目前所聯盟對象作法、型態皆與學術理論相吻合,值得業界在擬訂經營策略參考。本研究提出具體建議,提供學術界、業界、及政府相關單位,針對策略聯盟對象、作法、效益作為參考改進之用,是本研究目的之二,也是主要貢獻所在。 |
英文摘要 | Due to a number of factors, the survival and prosperity of newspaper companies are getting harder and harder in recent years. These factors include the structural change of media industry, the advance of information technology, the severe competition of newspaper industry, and the slow growth of advertisement revenues. In order to reduce the negative impact of these factors, newspaper companies adopt strategic alliance to get bypass the legal prohibition of cross-media investment. Accordingly, strategic alliance becomes an important topic in the study of newspaper management. This case study examines the use of strategic alliance by China Times Company. The empirical findings from this case study enhance our understanding of this phenomenon and will contribute to the construction of relevant theories. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。