查詢結果分析
來源資料
頁籤選單縮合
| 題 名 | 魔彈論與涵化理論傳播對期間民調影響=The Influence of Magic Bullet & Cultivation Theory on Consecutive Polling Consequence |
|---|---|
| 作 者 | 劉旭山; 邱致清; 劉明勳; 黃思澤; 李家華; 蘇士媛; 李尚龍; 涂敏農; | 書刊名 | 科技學刊 |
| 卷 期 | 9:3 2000.07[民89.07] |
| 頁 次 | 頁257-262 |
| 分類號 | 540.19 |
| 關鍵詞 | 魔彈論; 涵化理論; 期間民調; Magic bullet theory; Cultivation theory; Consecutive polling; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 民調會受到重大新聞事件的影響,映射民意在其中。對新聞注視所產生的即時民 意反應表達出社會的一種輿論,這些新聞的發展可能是大眾(Mass)原先所忽略,在新聞剌 激中進而產生的短期性反應;有些反應則是長期的關注,在令人印象深刻的個案發生後造成 的認知失調(cognitive dissonance)[1]。新聞傳播會影響大眾觀感,傳播猶如一顆魔法 的炸彈,摧毀受眾(audiences)原本自我觀點,產生新的概念(concept),這種現象叫「 魔彈論」(Magic Bullet Theory)[2];當某一個地區治安原本尚良,因為出現單一兇殺案 而被媒體大幅報導,這個地區的居民雖然沒有危險之虞,但是居民會認為治安極為惡化,甚 至產生治安原本就這麼糟的刻板印象(stereo type),這種現象稱之為「涵化理論」 (Cultivation Theory)。 |
| 英文摘要 | The effect of the survey of public opinion was affected by the momentous social news. The cogitation of the mass might change tremendously after the stimulation of reports. Some impressive case caused cognitive dissonance. This is what we call Magic Bullet Theory. The continuous report of occasional serious crime made the resident percepted the public security went badly in their community, even it was safe all the time. We call the stereo type causing by media Cultivation Theory. In this paper, we polleed continuously from 1st May 1999 through 24 October 1999, sampling every eleven days, seventeen times in all. We like to observe how the occurrence of massive social events-the "Special state to state relationship" by President Lee、the catastrophic Chi-Chi (921) earthquake�髾tc, affect the result of consecutive polling and proved those two theories. |
本系統中英文摘要資訊取自各篇刊載內容。